by Beth Wicker on April 6, 2010
I attended an online Social Media Marketing Tips webinar today. This was a run up to a big online Social Media Success Summit 2010 coming up soon. It was led by Michael Stelzner, Mari Smith, Chris Garrett and Denise Wakeman. Today’s webinar covered 8 top tips for social media marketing, and had almost 3,800 people who had pre-registered and were watching and listening online.
A few statistics they shared:
There are 450 million Facebook users
There are 40 million Twitter updates daily.
Videos are big business. In December 2009 alone there were over 33.2 billion videos online! The average viewer watches 187 videos per month. If someone watches a video on your web site, statistically, 24% of those viewers will make a purchase.
They suggested that you include the url for your web site or other site in the first sentence or two of info about your video, since most people don’t read farther than that. Types of videos to consider include interviews with you, or others in your area of business; tutorials; how-to’s; demos of your products; and testimonials.
YouTube is the 2nd largest search engine after Google, and is owned by Google. They suggested that you create your own YouTube channel for all your videos. They also suggested you use video camera rather than the camera built into so many computers now. Pay attention to what background shows in your video. Make sure your lighting is good. Have the presenter(s) wear a headset to remove background noise and feedback.
Be sure to optimize your video. Include links to your sites in the first sentence. Pay attention to keywords, and use them in the title, description and in the tags.
They also suggested that businesses need to go on and purchase a .tv domain. They say this will be the next big internet “land grab”, and you need to protect your name.
When you create a video be sure to add links to it to your YouTube, Facebook, Twitter and iTunes sites, and links from each of them to the video.
I’ll cover Tip #2 in my next blog.
In the meantime, feel free to check out my Facebook Fan Page at http://www.facebook.com/ThreeCatsandaDog I’ll be setting up a Social Media tips section there. I would love to have you share what works and what doesn’t work for you on the Fan Page!
by Beth Wicker on April 6, 2010
I had a booth at the Cheraw Spring Festival Craft show for the second time this year. I went for a double booth this year, and am glad I did. The work showed much better in a less cramped space. While there was still a huge crowd, it was down from last year, and my sales were about a third of what I did last year. Other vendors I talked to who were there last year also said their sales were down. I know the economists say the economy turned last fall, but around here (SC), I think we are actually in worse shape now than we were last year, and folks just weren’t buying as much.
I took photos of most of the booths, and will paste them below so you can get an idea of what the show was like. This is NOT a juried show, and is NOT handmade only! This should be evident from the photos <grin>. Makes for an interesting show, to say the least…. Local stores have booths, there was a face painter and a caricature artist, someone selling cheesecakes, the local Mennonites had a booth with baked goods that sold out the first day! The local state park had a booth, one of the schools had a booth - and that was all inside! There were more booths outside, but I never had time to visit them.
There were way too many booths with jewelry. At least five that included at least some hand made jewelry. I think only two or maybe three of us had only things we had made ourselves. Then others had a mix of things they had made and things they had bought, and some had only purchased jewelry. I overhead many of the crowd saying there was too much jewelry, and they were right.
My favorite booths were the folks who made the bottle trees (I love bottle trees!), and the folks with the to die for Brother embroidery machine almost across from me (boy, talk about having lust in your heart!!!!) who had some of the nicest machine embroidery I have ever seen.
The festival features Civil War Re-enactments and a “camp”; lots of local talent on stage; a Fine Arts and Crafts Exhibit (I received 2nd place in adult crafts and my daughter received 3rd place); a car show; some years a BBQ contest; a fire safety house put on by the fire department; church BBQ; the local Masonic Lodge does a Ham and Grits supper and breakfast, and lots, lots more! For more information on the Festival, and on Cheraw, you can visit these sites: http://visitcheraw.com/annual_festivals_events.html and http://www.cheraw.com/
OK now for the photos. This is not all the booths by a long shot, but it will give you an idea of the range of items for sale. I’ll start with my booth (my signs say “Handmade right here in Chesterfield County) - since so much is clearly made overseas!):

My booth.

My booth with my portable demonstration bench (from Rio).

Painted face - Lisa the facepainter was great! http://facesbylisa.webs.com

Here is the booth with the bottle trees that I loved.

Mennonite Baked Goods booth - they sold out the first day.

Market Street Frame Shop - a local picture framing shop which also sells art supplies.

Pee Dee Outfitters, a local retail store.
by Beth Wicker on March 17, 2010
I brought John Fetvedt in for a chain making workshop in January, and he recommended Dave Arens’ Koil Kutter and Koil Winder (available from gemstonesetc@gainbroadband.com) for making jump rings. Since my daughter is a chain maille junky, I ordered both, and got John’s set of mandrels to use with the winder (http://www.bijoux-de-terre.com/). When my daughter gets going on chain maille, you had better be ordering wire in hundreds of feet - she goes through it FAST <grin>!
She has been home on Spring Break the last two weeks, and the Koil Winder and Koil Kutter have really gotten a workout! I have been extremely pleased with both, and love John Fetvedt’s mandrel set.
The Koil Winder is a manual winder that you can mounter permanently (I have it screwed into my Kobalt workbench), or you can use it with a clamp if you want to be able to take it with you. It opens and closes through a wide range of widths to hold mandrels to make jump rings in a huge range of sizes. It is very easy to use. The smaller mandrels from John do not have a hole drilled to hold the wire, so you make a right hand turn with pliers in the end of the wire and insert it into the slot in the winder.

end of wire bent to insert into slot in winderbent end inserted into winder
The larger mandrels have a hole, and you insert your bent end into that to hold the wire while you wind it around the mandrel. Once you have your wire secured, you hold it with one hand and wind the crank with the other. I have mine mounted so that I hold with the left hand and crank with the right. If you are doing very many, you will need something to protect your hands from the wire or you’ll get blisters or worse. I use a neat product called Tuff Brake from Warg Enamels (http://www.wargetc.com). It doesn’t show on their product list, but they do keep it in stock and it is WONDERFUL stuff! It is thin but tough, flexible, and protects both you and what you are working with. It is one of my “must keep in stock” items. Lasts a long time too, so well worth the purchase.

using Tuff Brake to guide and feed the wire into the winder
You want to keep your wire laid on nice and evenly. If it gets gaps, wind it back, straighten, and start again. The gaps will cause problems when you start cutting your coil, so fix them as they happen! Once you get about 3 - 3 1/2 inches wound, then remove the coil. If you are using a small mandrel, you can just slip the coil off the end. If you are using a larger mandrel where you fed the wire into a hole, take pliers to pull the wire out of the hole, then pull the coil off.

using pliers to remove the wire from the mandrel hole
Once you have it off, snip off any wires sticking out at either end. Then put a piece of masking tape on the top of the coil, running the whole length of the coil. Use whatever form of saw lubricant you prefer to run across the length of the masking tape.

masking tape applied to coil and lubricated
Now set the coil into the cutting Koil Kutter coil holder with the masking tape face up.

coil set in coil holder
Now take the craft stick that is included and gently push the coil to the left, into the stop that is part of the underneath side of the cutting guide. Note: when you are using the holder, it is easier to set the left screw by the stop to the desired height, and leave it alone. Just remove and replace the right screw. If you have trouble screwing it in do NOT force it - gently back it out and try again. When it is aligned properly it will screw in easily. Next screw the top of the holder down. It is important to screw it down just until it is straight - do NOT let it bend on either end! You are not screwing it tightly, just lightly enough to hold the coil steady. If the top guide is bent you will have trouble cutting your coil!

here you can see the stop under the guide

using the craft stick to gently nudge the coil into the stop
Now you are ready to cut. When you order your Koil Kutter, either let Dave know what model of rotary tool you will be using (he makes them for Dremel, Flexshaft and Proxxon), or you can order a Proxxon rotary tool from Dave. The Koil Kutter is an arbor designed specifically for each rotary tool that fits on the tool, and holds the included blade (you can order extras from Dave also) at the correct position so that only the top of the jump ring is cut. It is not hard to get it attached, but it is finicky, and once you have it on you probably want to leave it there. I recommend purchasing a rotary tool you can dedicate just to jump rings, so that you don’t drive yourself crazy putting the arbor on and aligning it and taking it off and repeating!

arbor and blade mounted on my Dremel 400
Note: you will, of course, be wearing safety glasses for the next bit! I recommend ones that wrap around, as I find tiny bits of metal attacking my face. I go for more coverage rather than less.
Make sure the speed on your rotary tool is set to the highest level possible! If you have it set low, it will not cut well!
The genius of this too (or part of it anyway), is the way this nifty arbor sits nicely on the coil holder, fitting the blade right into the slit in the top guide. You gently fit it onto the holder with the blade in the slit, turn your rotary tool on, GENTLY slide it from right to left NOT pressing down, just letting it glide! When you get to the left end it will hit the stop. At that point turn it off THEN lift the rotary tool off the coil holder and guide. Do NOT lift it while the blade is spinning! Set the rotary tool to one side, and remove the top guide off the coil holder.

jump rings nicely cut, and mostly held together by the tape
If you secure the tape down the sides, it generally holds most or all of the jump rings in place. If you try it without the tape, as you cut jump rings go flying about the studio. Then you get to do the “jeweler’s bend” and go hunt for them. Not fun. I have tried it with tape on the bottom instead of the top, and it seems to work better with the tape on the top. Your mileage may vary.
Your rings will have tiny burs where they were cut, and will need to be finished to remove them at some point. I generally tumble mine using Rio Super Sunsheen liquid burnishing compound (http://www.riogrande.com/MemberArea/SearchPage.aspx?page=GRID&free_text=tumbling&first_answer=61), and do this after my daughter has finished her piece and any clasps have been made and added. Then everything has the same finish, and I’m only tumbling once!
The mandrel set from John Fetvedt (http://www.bijoux-de-terre.com/) is really nice, and comes with a stand to hold the mandrels, and a “map” that shows where each mandrel is and what size it is. When you are doing precision chain maille, you have to use very specific mandrels to create exactly the correct size of jump ring to make the pattern work. I love the “map”, and keep it right with my mandrel set on my bench.

mandrel set and
The only other cutting mechanism for jump rings I have tried was a hand made one I picked up at a swap meet, and you used a saw to cut them. It was MUCH slower and I was never quite happy with the jump rings. User error, probably, but with the Koil Kutter I can keep up with my daughter’s demand for jump rings quickly and easily with very few “bad” jump rings. Any “bad” ones go in the scrap pile to melt and use again.